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D & D Enterprises Web Site Development Worksheet

Company:  
Address:  
Address 2:  
City:  
State:  
Zip:  
Phone:  
Fax:  
Other Numbers:  
Company Email:  
Contact Person:  
Phone Number:  
Email:  

1. Define Your Message

What do you want to say? Write a one- or two-sentence mission statement for your Web site. Use that statement to build the set of information that you will publish.

Mission Statement:

 

2. Gather and Organize Information

After you've defined your mission statement, use it to figure out what to publish. Write everything in a content plan for the Web site. Keep asking yourself how useful the content will be for your audience. Here are content ideas for your Internet site:

  1. Detailed information about your products or services
  2. Business Cards, Brochures, and Advertising material.
  3. Customer-service information such as product manuals and frequently asked customer questions
  4. A newsletter that talks about events, sales, or other time-critical information about your business
  5. Online catalogs, and ordering information.
  6. Archives of publications from your organization
  7. Job openings
  8. A library of press releases or lists of your partners and clients
  9. Information for stockholders
  10. Information about your corporate structure and executives
  11. Job openings with an online application.
  12. Financial information about your company

If you're having trouble getting a set of information together, take a look at what your competitors are doing. As you go through their Web sites, ask some questions. Can you tell what the company is and where it is located? Is it clear who the company is targeting? What is the purpose of the Web site? Is the information up to date? Remember what you liked and didn't like, and inform D & D Enterprises so we can do it better!

3. Establish an Ongoing Process for ensuring that content is up to date

Assign someone to providing updated information to D & D Enterprises so that we can keep updated content on your web site. Think about it this way: Would you buy goods or services from a company that was still advertising its spring '97 sale prices in your local newspaper? No, you wouldn't. Customers on the Web won't, either.

 

Contact D & D Enterprises with any questions or to request a quote.

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email: quote@onthecorner.com